Zomato growth plan · Growzo

Red Chilli: about 356 more orders a month.*

520 orders in Sep 2026, and only 28 in every hundred who add a dish go on to order. Fix that and it is worth roughly ₹34,970 more in sales a month.

📍 Sector 34, Delhi NCR🗓 Sep 2026 🧾 628 orders checked🥗 115 dishes read

What to do 14 changes Where you stand your numbers

Do these, in this order

14 changes, the same ones that are in your Excel sheet. Each one says what it should change and the number to watch for it. Every number named below is on your own Growth screen in the partner app: To Hub → Growth.

This week

1Switch on GrowMax ads at 9.7%

What to doPartner app → Ads → GrowMax. You can switch this on yourself, or ask your Zomato manager to do it.

WhyYou pay only when an order comes, not for the clicks. Your ads today bring ₹790 for every ₹100 spent, and you need ₹373 just to cover costs.

WatchAds ROI and Total sales · Ads

2Run a Visit Pack of ₹5,000

What to do₹5,000 for the rest of October

WhyIt puts you in front of customers who are not seeing you yet, and the mid and upper market ones order the bigger baskets. It is billed on every click, so start here and raise it once the orders show.

WatchAds ROI and Total sales · Ads

Next two weeks

3Add 5 rice bowls beside the ones that sell

What to doRajma masala punjabi style Rice Bowl at ₹159

WhyNorth Indian outlet; people come for a meal, not a dish.

Worthabout ₹8,200 a month

WatchMenu to order · Customer funnel

4Put 3 dishes on a flash sale

What to do50% off Red Chilli special thali, Jaipur sev tamatar curry and 2 more — list Red Chilli special thali at ₹429 first

WhyYour menu page is where you lose people. 5,956 opened it in Sep 2026 and only 1,856 added a dish. A sale price on the card is what makes them add.

WatchEffective discount · Offers

The dishes, and what each one goes to

50% off

Red Chilli special thali: ₹398 today → list at ₹429 → flash ₹214
Jaipur sev tamatar curry: ₹314 today → list at ₹295 → flash ₹148
Rajasthani swad thali: ₹362 today → list at ₹389 → flash ₹194
Kadhai paneer masala: ₹204 today → list at ₹239 → flash ₹120

On the raised price, not today’s. A dish on a flash sale is not eligible for coupons, so it does not take the cart offer off an order that was coming anyway.

5Break up your longest section

What to dosplit into sub-sections (e.g. by main / beverage / starter)

WhyAfter about a dozen cards a customer stops comparing and picks from the first few. The rest are never seen.

WatchMenu to order · Customer funnel

6Change 77 prices

What to doTawa roti ₹22→₹20, Sabudana khichdi ₹219→₹195 and 75 more

Why40 sit below what restaurants near you charge for the same dish, and 37 sit above. The first leaves money on every order; the second loses the order.

WatchMenu to order · Customer funnel

7Fix what your first screen shows

What to doIt opens at a ₹129 median against ₹229 for the menu

WhyA customer judges your whole menu by the first screen, and most never scroll past it. What sits there sets what they think you cost.

WatchMenu to order · Customer funnel

8Merge the one-dish sections

What to doChaap, Rice, Rajasthani lehsun ki chutney and 1 more

WhyAfter about a dozen cards a customer stops comparing and picks from the first few. The rest are never seen.

WatchMenu to order · Customer funnel

9Round 1 price

What to doJaipur sev tamatar curry ₹309→₹295

WhyA price that ends on a round number reads as a guess. The endings customers are used to sell better.

WatchMenu to order · Customer funnel

10Give each card its own picture

What to doOne clear picture on each of the cards listed in the Excel sheet.

Why10 photos used on more than one dish.

WatchMenu to order · Customer funnel

11Write each one for its own dish

What to doEvery card and what to write on it is in the Excel sheet, one row each.

Why20 cards share a description with another card.

WatchMenu to order · Customer funnel

12Put the dish name and its main ingredient into the line itself

What to dothe words a customer would type

Why27 descriptions never name the dish.

WatchMenu to order · Customer funnel

After the price corrections

13Reduce SmartPromos to 20%

What to doPartner app → Offers → SmartPromo, and set the rate there.

WhyA SmartPromo comes off every order on its own, so the rate is what every basket pays - the ones that needed a discount and the ones that did not.

WatchEffective discount · Offers

Keep doing

14Bring prep time from 20.1 min to under 20

What to doThis is set on your outlet, so you can raise it with your Zomato manager.

WhyPrep time sets the delivery estimate a customer sees before they add anything.

WatchMenu to order · Customer funnel

Where you stand today

Every number here is from your own reports, and each one names the line it comes from so you can find it on your Growth screen.

Fix this first

The people who see you are not ordering

8.9% of menu opens become orders

Taking Cart-to-order 28.4% → 38% brings about 356 more orders a month, at the impressions the ads change is expected to bring.

₹34,970 — a month more, once the ads change has run

Then, in this order

Baskets are too small to carry the fees — ₹366 average basket

Too many orders are going wrong — 11.5% of orders went bad

What you sold

520 orders and ₹1.39 lakh of sales.

Sep 2026

520

delivered orders

₹1.39 lakh

sales

8.9%

of the people who opened your menu ordered

₹14,274

spent on ads

This is the last month that has finished — the one to judge the business on.

On your Growth screen: Total sales and Delivered orders · Sales

Your customers

64,211 people saw you on Zomato in Sep 2026. 528 of them ordered.

Sep 2026 · what happened to the people who saw you

64,211saw you on Zomato

Your listing came up in search or in a list.

5,956opened your menu

9 of every 100 who saw you.

1,856added a dish

31 of every 100 who opened it.

528ordered

28 of every 100 who added a dish. This is where you lose the most.

Of 100 who open your menu, how many add a dish

You today31

A healthy restaurant35

Of 100 who add a dish, how many go on to order

You today28

A healthy restaurant38

68% of your orders come from someone ordering for the first time and 31% from someone who has ordered before.

On your Growth screen: Menu to order · Customer funnel

Your money

A ₹366 order leaves you ₹71 once the ads are paid for.

One delivered order, from 628 payouts · 31 Aug–04 Oct 2026

Food costs me 30% of the bill

15%45%

Move it to your own kitchen’s number and every figure below moves with it.

You keep before ads, and after them — of what the customer pays.

What you keep, by how far the customer is

0–2 km away · 109 orders₹85

2–4 km away · 138 orders₹72

4–6 km away · 297 orders₹67

6–8 km away · 78 orders₹57

Every distance still makes money, so cutting your delivery radius would only remove good orders.

26.4%

of each order goes to the platform

23.2%

base service fee

₹0

fulfilment fee per order · 4.2 km on average

3.5%

packaging, as a share of the food bill

On your Growth screen: Total sales and Delivered orders · Sales

Your ads

₹100 of ads brings ₹790 of sales. You need ₹373 just to break even.

Sep 2026 · what went out, and what came back

You spent on ads−₹14,274

It brought back in sales₹1,12,721

To just cover your costs those ads had to bring ₹53,242. They brought ₹1,12,721 — ₹59,479 more than enough.

₹14,274

spent on ads · Sep 2026

8.7%

ads-by-CV — ad spend as a share of sales before GST, and what a GrowMax rate is set from

₹33

to buy one order from ads

6.0×

the return that leaves 10% profit on the sales the ads bring

82%

of everyone who saw you, saw an ad

On your Growth screen: Ads ROI and Total sales · Ads

Your offers

Discounts are 29.0% of your gross sales.

29.0%

of gross sales given away in discount

21.0%

SmartPromos

8.0%

flash sales and dish-level discounts

15% is the reference for SmartPromos. Yours is 21% — between 18% and 24% across every order it was offered on. That is high.

On your Growth screen: Effective discount · Offers

Your menu, dish by dish

31% of everything you sell comes from just five dishes.

Your ten biggest sellers · Sep 2026

Rajasthani swad thali₹18,019

Red Chilli special thali₹13,549

Sabudana khichdi₹9,198

Jaipur sev tamatar curry₹9,113

Rajasthani swad thali₹8,685

Gatta masala meal (mini)₹7,524

2 Aloo Paratha With Curd ( Mini Meal )₹7,225

Tawa roti₹7,018

Maharaja thali₹6,742

Rajasthani swad thali₹5,744

115

dishes on your menu

sold at least once in Sep 2026

sold nothing at all

with a price to change

Every dish has one action against it. Three examples:

RaiseKadhai paneer masala — Raise to ₹245 - ₹195 today.

CutSabudana khichdi — Cut to ₹195 - ₹219 today.

ProtectRajasthani swad thali — 9.5% of item revenue. Keep it first in its section and at full price.

All 115 dishes are in the Excel sheet attached to this report — one row each, with the price today, the price to set, and why. In all: 30 to raise, 24 to cut, 24 to keep, 12 to remove, 8 to protect.

What earns nothing. 2 Mix Paratha with Chole (Meal), 2 Mix Paratha +chole With Lassi, Veg jalfrezi meal (mini), Lahori paneer korma, Punjabi chana masala, Veg jalfrezi, Jeera aloo tadka, Chilli paneer gravy, Paneer do pyaaza, Aloo Gobi. And 18 more.

Bad orders

60 of your 520 orders went bad in Sep 2026.

What went wrong · share of all your orders · Sep 2026

poor quality — 19 orders3.7%

10+ minutes late — 18 orders3.5%

poor packaging — 15 orders2.9%

wrong order — 4 orders0.8%

missing items — 1 order0.2%

These are the kinds Zomato publishes, counted their way: “10+ minutes late” is their count of orders that ran ten minutes past the prep time your own kitchen promised, not a bar we set. They do not add up to the total — one order can carry two of them, and the rest is not broken out.

Every bad order pulls your rating down, and your rating decides two things: where Zomato puts you in search, and whether your ads are shown at all. Below 3.6 the ads stop. You are at 4.20, so there is room.
Start with poor quality — it is 19 of the 60.
On your Growth screen: Bad orders · Customer experience

Your kitchen

20 minutes to get an order out, and a 4.20 rating.

4.20

rating — above 3.6, so your ads are being shown

20 min

to get an order out of the kitchen

orders you rejected

Prep time sets the delivery time a customer sees before they order, so a fast kitchen helps you before the order is even placed.
On your Growth screen: Average rating and KPT · Customer experience

What each fix is worth

Your checkout is the biggest lever you have.

At today’s traffic and today’s ad spend · extra sales a month

Getting cart-to-order from 28.4% to 38%₹34,970

Getting menu-to-cart from 31.2% to 35%₹12,616

Taking discount depth from 29.0% of gross sales to 15%₹53,438

Your discount depth is worth ₹26,719, but it comes after the rest: at 28.4% cart-to-order the discount is part of what still gets an order placed.

Measured from your 628 settled orders (31 Aug–04 Oct 2026), your business report for Sep 2026, your item sales report and your live Zomato menu. One thing is assumed: the food costs you 30% of the bill — and that is the one number above you can change yourself. Your business report is monthly, so the menu work was run on the month spread evenly across its days. Totals and rates are right; which days were quiet is not in there to read, so nothing here is a reading of that.

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* Expected growth assumed at 2× impressions after the ads change.